*Business Research Guide*: Finding Web Sites

Search Google Scholar to find scholarly literature from many disciplines in a variety of formats. 

View our document with instructions on adding MCC library resources to your Google Scholar search Results.

1. Click on the image of quotation marks below the article information.
2. Copy and paste the correct citation format into your document. (This will most likely be either APA or MLA style.)
3. Make the necessary changes to the citation depending on the citation style.

APA:

• Hanging indent
• Double-spaced
• Match font of your paper
• Find and paste the DOI (find by clicking on the title of the article - not all will include a DOI)

MLA:

• Hanging indent
• Double-spaced.
• Font: Times New Roman 12pt

Tips for effective Google searching: 

• Use Google advanced search to create the most precise search and for options such as limiting by date, language, and usage rights. 

• Leave out small, non-descript words such as a, and, the. Google ignores most of these words anyway. 

• Use clear, precise, descriptive search terms. Do not type your search as a question or statement. 

Example: instead of searching: What are the possible long-term health effects of Covid?, use precise keywords like: long-term health effects Covid 

• Put exact phrases in quotes 

Example: "Yellowstone National Park" 

• Put a minus symbol before a word to exclude it from your search results. 

Example: electric vehicles -Tesla 

• Use OR between words that can be used interchangeably or to search more then one idea at a time. 

Example: junior high or middle school 

• Use a tilde before a word or phrase to search for related terms 

Example: ~college (This will find related terms such as higher education and 

university) 

• Use the appropriate subset of Google depending on what you need. 

Example: Google Scholar, Books, News, Images, Translate, Videos. 

• MCC Library resources (books and articles) are findable in Google Scholar. Go into the settings and add McHenry County College Library, save it, and then search. Items that the library owns will be indicated to the right with a Find it @MCC link. 

• Search within a specific domain or site. 

Example: site:.edu  

Example: site:.cdc.gov   *Do not leave any spaces after the colon.* 

• Neither the look and feel of a website (is it professional, slick, and free of errors) nor the domain (.org, .com, .edu) is a clear indication of the quality and credibility of a site. 
• Identify the purpose of the site (which isn't always obvious), and who is behind the site. A commercial site like the New York Times is not inherently bad because it is a .com. A page on an educational site might actually be a student post on their college website, which isn't bad, but it may not be authoritative. An organization might look like a non-profit, but actually be backed by special interests.
• Take a cursory look at the website, then look up info about the site on Google. This is called lateral searching. Once you have done this, go back to the site and look at it more closely. Not all websites are going to be transparent. That is why you have to go outside of the site itself to help determine its quality.
• The first few results at the top of the search are not necessarily the best, so be sure to look further down or even on the next page. 

Starting your business or industry research

To use many information sources, you must know the industry classification codes for the industry or company you want to research. Do you know your SIC and NAICS codes? If not, click here for NAICS codes.  (HINT:  It's pronounced "NAKES" codes)

Industry Codes

An industry code is a number that represents an industry or type of business. These codes were developed by the U.S. government to make it easier to group businesses into categories called "industries," and to collect information about those industries.

Until 1997, the government used the Standard Industrial Classification system (often called "SIC"). SIC codes are four-digit numbers. The government now uses a system called North American Industrial Classification System (NAICS). NAICS codes are five- or six-digit numbers.

For example, the SIC code for the ice cream manufacturing industry is "2024." The NAICS code for the same industry is "311520."

Many business information sources are arranged by SIC or NAICS codes, so it's helpful to know your code(s) to find the information you need.

Demographics is the study of populations, including statistical information about groups of people.

Below you will find websites and library resources that can provide demographic information about consumers.

Demo of MyBestSegments to locate demographic information by zip code