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Marketing: Home

Resources for marketing and market research

Market Research

Effective marketing requires research - to understand the product, the market, and the consumer. This guide will provide you resources that will help you with your research.

If you have questions about the library or research, remember to Ask a Librarian!

Using This Guide

The tabs at the top of page will take you to additional information on each topic, including websites, books, and databases that will help you with your research.

  • Marketing Databases - library databases related to marketing as well as searching tips to help you get started
  • Marketing Books - print and electronic books
  • Demographics - websites, databases, and books to help you understand potential customers
  • Industry & Company Information: videos and instructions on finding and using NAICS codes, searching ReferenceUSA, and more
  • Evaluating Sources - using the SCARAB Rubric to evaluate sources and find the best information for your research
  • Citing Sources - resources to help you cite in both MLA and APA

 

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Winter Intersession 2018/19 Hours

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