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ENG 151: Privacy and Big Data: Home

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ENG 151 Why are we doing this?

INFORMATION LITERACY is one of MCC's four general education goals. Part of Information Literacy is the ability to evaluate information for QUALITY and to select sources that are SUITABLE for the information need! We're here today to help you develop these skills in ENG 151. Following this session (and with some practice), you should be able to: 

  1. Evaluate the quality of a resource using multiple criteria including authority, objectivity, and accuracy.
  2. Judge the suitability of a resource to the information need by assessing  such characteristics as its purpose, scope, intended audience, point of view, timeliness, publication format, and relevance.
  3. Select appropriate search tools to identify and locate information sources for argumentative papers.
  4. Recognize that information issues are becoming increasingly important in our society.
  5. Recognize different information formats, such as journal articles, newspaper articles, blogs, etc.

iOS vs. Android: Your Phone Data and Privacy issues



You have been asked to write a paper on the following topic:

Should there be limits on the collection and use of personal data by companies?


Today we will be evaluating several sources to potentially use in writing the above paper.This is a participatory class, so be prepared to present your findings and reasons for those findings to the class.

Evaluation Criteria


S.ubstance      C.urrency      A.uthority      R.elevance      A.ccuracy      B.ias

SCARAB Source Evaluation Rubric (pdf)

Defining "big data"

Source #1

  • Click here.
  • An item titled, "Hello Barbie, goodbye privacy" should come up.
  • Read it and wait for the librarian to give further directions.

Source #2

  • Go to the Library Webpage
  • Click on "Databases," then "A to Z Databases"
  • Choose the Academic Search Complete database.
  • Type in the search box, how does target know so much about its customers
  • An item entitled "How Does Target Know so Much about its Customers? Using Customer Analytics to Make Marketing Decisions" by Corrigan, Craciun, and Powell should come up.  You don't have time to read the entire source.  Skim the section called "Controversy on Data Mining," then evaluate the source.

Source #3

Source #4

  • Click here
  • A source titled "Report to the President: Big Data and Privacy" should come up.  It's quite long, so just skim the executive summary section before evaluating with the rubric.

Source #5

Source #6

Source #7

  • Go to the Library Webpage
  • Click on "Databases," then "A to Z Databases"
  • Choose the CQ Researcher database.
  • Type in the search box, big data and privacy
  • An item entitled "Big Data and Privacy" should come up
  • Skim and evaluate with the rubric.

Source #8

  • A source titled "Juxtaposing the Persuasion Knowledge Model and Privacy Paradox: An Experimental Look at Advertising Personalization, Public Policy and Public Understanding." It's long, so just skim it.
  • Evaluate the source with the SCARAB rubric.