Search Google Scholar to find scholarly literature from many disciplines in a variety of formats.
View our document with instructions on adding MCC library resources to your Google Scholar search Results.
Tips for effective Google searching:
Use Google advanced search to create the most precise search and for options such as limiting by date, language, and usage rights.
Leave out small, non-descript words such as a, and, the. Google ignores most of these words anyway.
Use clear, precise, descriptive search terms. Do not type your search as a question or statement.
Example: instead of searching: What are the possible long-term health effects of Covid?, use precise keywords like: long-term health effects Covid
Put exact phrases in quotes
Example: "Yellowstone National Park"
Put a minus symbol before a word to exclude it from your search results.
Example: electric vehicles -Tesla
Use OR between words that can be used interchangeably or to search more then one idea at a time.
Example: junior high or middle school
Use a tilde before a word or phrase to search for related terms
Example: ~college (This will find related terms such as higher education and
Use the appropriate subset of Google depending on what you need.
Example: Google Scholar, Books, News, Images, Translate, Videos.
MCC Library resources (books and articles) are findable in Google Scholar. Go into the settings and add McHenry County College Library, save it, and then search. Items that the library owns will be indicated to the right with a Find it @MCC link.
Search within a specific domain or site.
Example: site:.cdc.gov *Do not leave any spaces after the colon.*
Starting your business or industry research
To use many information sources, you must know the industry classification codes for the industry or company you want to research. Do you know your SIC and NAICS codes? If not, click here for NAICS codes. (HINT: It's pronounced "NAKES" codes)
An industry code is a number that represents an industry or type of business. These codes were developed by the U.S. government to make it easier to group businesses into categories called "industries," and to collect information about those industries.
Until 1997, the government used the Standard Industrial Classification system (often called "SIC"). SIC codes are four-digit numbers. The government now uses a system called North American Industrial Classification System (NAICS). NAICS codes are five- or six-digit numbers.
For example, the SIC code for the ice cream manufacturing industry is "2024." The NAICS code for the same industry is "311520."
Many business information sources are arranged by SIC or NAICS codes, so it's helpful to know your code(s) to find the information you need.
Demographics is the study of populations, including statistical information about groups of people.
Below you will find websites and library resources that can provide demographic information about consumers.
Demo of MyBestSegments to locate demographic information by zip code