Internet activist Eli Pariser coined the term filter bubble, which refers to a state of intellectual isolation caused by engaging only in online behavior that aligns with our views, beliefs, and preferences.
Filter bubbles are created through a combination of choices that we make, which are strengthened by internet algorithms designed to personalize our newsfeed and amplify extreme, exciting, or polarizing information.
The more we engage with those headlines, the more likely we will be shown more like them.
When we use Google to do a simple internet search, we get results based on:
Similarly, when we browse social media, we are shown suggested accounts or people to follow because of the content or accounts we currently engage with.
Soon, you only see search results and social media accounts or posts that precisely match your opinions, likes, beliefs, and preferences.
Instead of seeking specific information, you’re in a filter bubble where the information is finding you. We’re missing out on information and other perspectives, meaning we only see part of the story.
One way is to change your information seeking behavior intentionally. If you consistently get your news from the same news source, you may only be getting part of the story. You don’t realize what you’re not seeing.
What do you know about your preferred news source? Consult a media bias chart to help you determine partisan bias.
