Skip to main content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Demographics is the study of populations, including statistical information about groups of people.
Below you will find websites and library resources that can provide demographic information about consumers.
Nielsen - MyBestSegments
This free version of Nielsen's segmentation allows you to see the major demographic segments of an area. Search by zip code to see major segments in the area, as well as an explanation of the lifestyle and behaviors of these consumers.
Pew Research Center
Public opinion polling, demographic research and more
Premier source of business and residential information for reference and research
The Statistical Abstract of the United States is published annually. The library has every edition since 1993 in the reference section and electronic versions of the Statistical Abstract are available from 1878-2012 through the Census Bureau.
The Statistical Abstract includes demographic information related to consumers, but also includes sections on business enterprise as well as various industries in the American economy.