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Monkey Business

Research guide for Monkey Business (MKT 110 and PSY 151)

Using This Guide

This is the research guide for Monkey Business! The sources on this page will help you do research in marketing as well as psychology (sometimes at the same time).

Today we're going to look at some different tools you can use in this class as well think about information and how to apply it.

The tabs at the top of page will take you to additional information on each topic, including websites, books, and databases that will help you with your research.

  • Finding Books - print and electronic books
  • Finding Articles - library databases related to marketing and psychology as well as searching tips to help you get started
  • Demographics - websites, databases, and books to help you understand potential customers
  • Industry & Company Information: videos and instructions on finding and using NAICS codes, searching AtoZDatabases, and more
  • Finding Statistics - information on statistics and where to find statistical information
  • Evaluating Sources - using the SIFT Method to evaluate sources and find the best information for your research
  • Citations - links to the MCC Library citation guide where you can find information on APA
  • Get Help from a Librarian - click here if you have questions - you can contact the library by chat, email, phone, text, or set up an appointment

 

About Elizabeth

  • I have a BS in Mathematics with a minor in Philosophy from Benedictine University, an MLIS from Dominican University, and an MA in History from University of Nebraska - Kearney.

  • I've been a librarian since 2007 and I've been at MCC since 2008.

  • My teaching philosophy focuses on active learning and exploring. You are active participants in the session.

  • I want you to ask questions! Everything we do should be a conversation and there are things we'll all learn together.

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