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American FactFinder provides information and tables for a state, county, city, or zip code based on census data, surveys, and projections. Data is available on population, education, income levels, and more.
This free version of Nielsen's segmentation allows you to see the major demographic segments of an area. Search by zip code to see major segments in the area, as well as an explanation of the lifestyle and behaviors of these consumers.
The Statistical Abstract of the United States is published annually. The library has the 2013-2016 editions in the reference section and electronic versions of the Statistical Abstract are available from 1878-2012 through the Census Bureau.
The Statistical Abstract includes demographic information related to consumers, but also includes sections on business enterprise as well as various industries in the American economy.
Charts, tables, and narratives of key demographics related to how people spend their money, including spending on apparel, entertainment, financial products and services, food, gifts, healthcare, housing, and more.