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Demographics is the study of populations, including statistical information about groups of people.
Below you will find websites and library resources that can provide demographic information about consumers.
American FactFinder provides information and tables for a state, county, city, or zip code based on census data, surveys, and projections. Data is available on population, education, income levels, and more.
Nielsen - MyBestSegments
This free version of Nielsen's segmentation allows you to see the major demographic segments of an area. Search by zip code to see major segments in the area, as well as an explanation of the lifestyle and behaviors of these consumers.
Pew Research Center
Public opinion polling, demographic research and more
Using the advanced search in US Standard White Pages will allow you to view populations by city, state, map-based search and more. Results can be analyzed by estimated home value and estimated income.
Household Spending: Who Spends How Much on What by
Call Number: REF HC110.C6 O34
Charts, tables, and narratives of key demographics related to how people spend their money, including spending on apparel, entertainment, financial products and services, food, gifts, healthcare, housing, and more.
The Statistical Abstract of the United States is published annually. The library has the 2013-2016 editions in the reference section and electronic versions of the Statistical Abstract are available from 1878-2012 through the Census Bureau.
The Statistical Abstract includes demographic information related to consumers, but also includes sections on business enterprise as well as various industries in the American economy.