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*Marketing*: Home

Resources for marketing and market research

Market Research

Effective marketing requires research - to understand the product, the market, and the consumer. This guide will provide you resources that will help you with your research.

If you have questions about the library or research, remember to Ask a Librarian!

Using This Guide

The tabs at the top of page will take you to additional information on each topic, including websites, books, and databases that will help you with your research.

  • Finding Books - print and electronic books
  • Finding Articles - library databases related to marketing as well as searching tips to help you get started
  • Demographics - websites, databases, and books to help you understand potential customers
  • Industry & Company Information: videos and instructions on finding and using NAICS codes, searching ReferenceUSA, and more
  • Evaluating Sources - using the SIFT Method to evaluate sources and find the best information for your research
  • Statistics - information on statistics and where to find statistical information

 

MCC Library Info

MCC Library

Questions? To contact an MCC Librarian, click on

Ask a Librarian!

The library is temporarily closed for renovations and will reopen in the Fall. For library support, you can visit the table outside of A212 or the A234 office. 

Summer Library Hours

Monday - Thursday 8am - 6pm

Friday 8am - 4:30pm

Closed

Fridays in June and July

June 19 - Juneteenth

July 3 - Independence Day

Fall Library Hours

Monday - Thursday 8am - 7pm

Friday 8am - 4:30pm

Closed

September 1 - Labor Day

September 2 - Professional Development Day

November 26 - 28 - Thanksgiving