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Resources for marketing and market research

Market Research

Effective marketing requires research - to understand the product, the market, and the consumer. This guide will provide you resources that will help you with your research.

If you have questions about the library or research, remember to Ask a Librarian!

Using This Guide

The tabs at the top of page will take you to additional information on each topic, including websites, books, and databases that will help you with your research.

  • Finding Books - print and electronic books
  • Finding Articles - library databases related to marketing as well as searching tips to help you get started
  • Demographics - websites, databases, and books to help you understand potential customers
  • Industry & Company Information: videos and instructions on finding and using NAICS codes, searching ReferenceUSA, and more
  • Evaluating Sources - using the SIFT Method to evaluate sources and find the best information for your research
  • Statistics - information on statistics and where to find statistical information

 

MCC Library Info

MCC Library

Questions? To contact an MCC Librarian, click on

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Regular Library Hours

Monday through Thursday

8:00am to 7:00pm

Friday

8:00am to 4:30pm

Winter Intersession Hours

December 20 - January 17

(Library Closed December 14 - January 5)

Monday through Friday

8:00am to 4:30pm