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Effective marketing requires research - to understand the product, the market, and the consumer. This guide will provide you resources that will help you with your research.
If you have questions about the library or research, remember to Ask a Librarian!
Using This Guide
The tabs at the top of page will take you to additional information on each topic, including websites, books, and databases that will help you with your research.
- Marketing Databases - library databases related to marketing as well as searching tips to help you get started
- Marketing Books - print and electronic books
- Demographics - websites, databases, and books to help you understand potential customers
- Industry & Company Information: videos and instructions on finding and using NAICS codes, searching ReferenceUSA, and more
- Evaluating Sources - using the SCARAB Rubric to evaluate sources and find the best information for your research
- Citing Sources - resources to help you cite in both MLA and APA
MCC Library Info
Questions? To contact an MCC Librarian, click on
Ask a Librarian!
Summer 2021 Hours
June 7 to August 12
Monday through Thursday, 8:00am to 6:00pm
Monday, July 5 -- Independence Day (Observed)