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Marketing110: Principles of Marketing

Resources for marketing and market research

Data and Statistics Defiined

The terms data and statistics are often used interchangeably, but they refer to very different types of information.

  • Data is the collection of new factual information that is used to create statistics.
  • Statistics present an analysis of the data.

For example, if you conduct a survey, the information you collect is data. When you analyze that information and create a pie chart, it becomes statistics.

On this page, you'll find statistics for the following subjects:

General Statistics; Illinois; Agriculture; Business and Economy; Climate, Weather, and the Environment; Consumer; Crime/Criminal Justice; Demographics; Education; Employment and Labor; Energy; Federal; Finance; Health; Transportation; and World.

General Statistics