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*Marketing*: Finding Books

Resources for marketing and market research

Finding Books

As you start your research you may want to access print or electronic books.

When you're in the library, you can browse for books on Marketing in the following call number areas:

  • HF5410-5417.5 Marketing
  • HF5437-5444 Purchasing/Selling
  • HF5548.32 e-commerce
  • HF5801-6182 Advertising
Look below to see some of the books that are available through the MCC Library, or try searching the library catalog.  Try searching using keywords like "marketing" or "consumer behavior"

The following reference book titles are available at the MCC Library.

Sample Catalog Record

e-Books

Axis 360

eRead Illinois is a collection of ebooks that you can check out using your library card and pin number.

Books can be read on the desktop reader or downloaded through the Axis 360 app for iPhone/iPad or Android.

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Reference Books

Off campus access requires your myMCC login, the same login you use in the computer labs and the classroom.

Books on Social Media Marketing

In the library you can browse HF5415.1265 for more titles on internet and social media marketing, or you can search the library catalog: