Marketing110: Principles of Marketing

Collection of multidisciplinary ebooks.

A searchable database of reference e-books. Use this instead of Wikipedia for background information!

A searchable collection of reference e-books from Gale, a well-respected publisher.

Online access to directories of associations, broadcast media, brands, business information, consultants, and publications.  With Gale Directory Library, researchers can perform a range of data sorting, filtering and exporting activities. Find contacts - Finding a company, person, publication or other entity is easy. Basic search lets users quickly look up entries by name or keyword, or use Advanced Search to search specific fields of information. Generate lists, analyze trends - Exporting search results for use in programs like Word or Excel greatly assists with the creation of mailing lists and with data analysis. Cross-searchable - The Gale Directory Library supports a growing number of directory titles. Each can be searched individually by its own data fields, or users can search the entire directory collection. A list of directories that are part of the library's subscription to the Gale Directory Library is available by clicking the 'View All' link under 'Directories available in this library' on the Gale Directory Library Basic Search Page.