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*Marketing*: Finding Articles

Resources for marketing and market research


Click on the image above to access Flipster for digital magazines.  Current issues as well as back issues are available for you to view on your computer or mobile device, or through the Flipster app for iPhone/iPad or Android.


You can also check out print magazines in the library.

Titles include: Consumer Reports, Time, People, and more!

Suggested Keywords

When searching in the databases you'll need to select keywords that are relevant to your topic.

Some keywords that you can use are:

  • "consumer attitudes"
  • "consumer behavior"
  • "customer loyalty"
  • consumers
  • marketing
  • "market research"

You can combine these terms using the Boolean operators AND and OR to refine your search results.

  • marketing AND "social media"
  • Facebook OR twitter

Ask a Librarian if you have any questions!



Selecting and Using Keywords Video (3:50)

keyword with magnifying glass over research

Joshua Vossler's video "Selecting and Using Keywords"

Keywords and Database Searching

  • Use specific keywords, not questions.
  • Revise your keywords to see how that changes your results.
  • Look for more keywords in the articles you find.

Quick Tips and Shortcuts for Database Searching (video 5:19)