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*Marketing*: Finding Articles

Resources for marketing and market research

Magazines

Flipster

Click on the image above to access Flipster for digital magazines.  Current issues as well as back issues are available for you to view on your computer or mobile device, or through the Flipster app for iPhone/iPad or Android.

To access magazines from off-campus, log in using your library card number.

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You can also check out print magazines in the library.

Titles include: Consumer Reports, Time, People, and more!

View a complete title list here.

Databases

How to Search

The videos and other resources below will help you be a better database searcher!

Selecting and Using Keywords Video (3:50)

keyword with magnifying glass over research

Joshua Vossler's video "Selecting and Using Keywords"

Research Tip: If you were researching the topic "videogame violence" as discussed in the video above, you could also use a great and reliable site such as this: https://www.statista.com/topics/868/video-games/  (Video Game Industry: Statistics & Facts | Statista)

Quick Tips and Shortcuts for Database Searching (video 5:19)

Suggested Keywords

When searching in the databases you'll need to select keywords that are relevant to your topic.

Some keywords that you can use are:

  • "consumer attitudes"
  • "consumer behavior"
  • "customer loyalty"
  • consumers
  • marketing
  • "market research"

You can combine these terms using the Boolean operators AND and OR to refine your search results.

  • marketing AND "social media"
  • Facebook OR twitter

Ask a Librarian if you have any questions!